Sarah Potterton

✉ [email protected].Curated London Style ExperiencesLuxury style experiences that inspire confidence, curiosity and self discovery.Your personal style isn’t about becoming someone else. It’s about identifying who you really are.Through highly personalised styling experiences, I help my guests explore their individual style with curiosity, confidence and expert guidance.Drawing on London’s exceptional vintage, preloved and contemporary fashion scene, every experience is thoughtfully curated to help you see yourself differently—not through trends, but through clothes that feel authentic, expressive and genuinely your own.About meI am a stylist specialising in helping clients reveal their own unique style through utilising London’s exceptional vintage, preloved and contemporary fashion scene.With a diploma in tailoring and a degree in psychology, my work blends hands on garment knowledge with an understanding of how people express themselves through what they wear.I’ve spent over three decades in London working with designers in their ateliers and in senior retail styling roles. I briefly had my own design label in the 90's and have a successful career in communications consultancy.My unique expertise shapes the way I help clients reconnect with their sense of self through clothing that feels lived‑in, personal, and genuinely true to who they are.Investment dressing is important to me. I have a sustainable ethos when it comes to clothes and have specialised in preloved/vintage styling for over a decade.ServicesComplimentary 15‑Minute Phone ConsultationA short, focused conversation to understand your needs, lifestyle, and priorities. This allows me to recommend the service that will support you best. I may ask you to send a photograph of yourself and share your UK/US sizing.Preloved/Vintage Shopping Experience: £400A considered, exploratory introduction to working together. This two‑hour shopping session allows you to experiment with shape, texture, and silhouette in a relaxed, low‑pressure way.It's a fun way to help you reconnect with who you are in style terms.One‑to‑One Personal Investment Consultation: £600Following our initial phone consultation and/or preloved icebreaker session, we'lI agree your goals in advance and I will then design a bespoke shopping experience tailored to your needs.A focused, high‑impact session of up to three hours.Retainer: £180 per monthCharged in six‑month blocks, payable in advance.Includes:
– Phone access to your personal stylist during agreed hours
– One personal shopping session (with preparation and follow‑up) per six‑month period
– Ongoing guidance as your needs evolve
– Monthly 'hot info email' from your personal stylistPreloved Group (two or more) Styling Experiences: POAAvailable on request.A curated preloved shopping experience in London — ideal for mothers and daughters, best friends, small hen/bachelorette gatherings, or colleagues seeking a bonding team experience.Terms & Conditions© Sarah Potterton, 2026