Sarah Potterton

Personal Styling & Styling Experiences, London
✉ [email protected]A refined, intuitive approach to personal style shaped by 25 years experience in British fashion design, tailoring, and communications.With a diploma in tailoring and a degree in psychology, my work blends hands on garment knowledge with an understanding of how people express themselves through what they wear.I’ve spent over three decades in London working with designers in their Ateliers and in senior retail styling roles. I briefly had my own design label in the 90's and have a successful career in communications consultancy.My unique expertise shapes the way I help clients reconnect with their sense of self through clothing that feels lived‑in, personal, and genuinely true to who they are.Investment dressing is important to me. I have a sustainable ethos when it comes to clothes and have specialised in preloved/vintage styling for over a decade.ServicesComplimentary 15‑Minute Phone ConsultationA short, focused conversation to understand your needs, lifestyle, and priorities. This allows me to recommend the service that will support you best. I may ask you to send a photograph of yourself and share your UK sizing.Preloved ‘Icebreaker’ Shopping Experience: £350A considered, exploratory introduction to working together. This two‑hour shopping session allows you to experiment with shape, texture, and silhouette in a relaxed, low‑pressure way.It's a fun, enjoyable starting point - but entirely optional.One‑to‑One Personal Investment Consultation: £500Following our initial phone consultation and/or preloved icebreaker session, we'lI agree your goals in advance and I will then design a bespoke shopping experience tailored to your needs.A focused, high‑impact session of up to three hours.Wardrobe Re‑Set: £400A collaborative reset of your existing wardrobe — identifying what works, what doesn’t, and where the gaps are.Available before or after your investment consultation, or as a stand‑alone service.Includes a preliminary preparation call with pre‑session client actions.Up to two hours on the day. Greater London only.Retainer: £150 per monthCharged in six‑month blocks, payable in advance.Includes:
– Phone access to your personal stylist during agreed hours
– One personal shopping session (with preparation and follow‑up) per six‑month period
– Ongoing guidance as your needs evolve
– Monthly 'hot info email' from your personal stylistPreloved Group Styling Experiences: POAAvailable on request.A curated preloved shopping experience in London — ideal for mothers and daughters, best friends, small hen/bachelorette gatherings, or colleagues seeking a bonding team experience.Terms & ConditionsAll services are provided by Sarah Potterton (“the Stylist”) on the understanding that the client has read and agreed to the following terms.Payment
All services are payable in advance to secure your booking.Cancellations
Cancellations within 48 hours are non‑refundable.
Rescheduling with more than 48 hours’ notice is permitted.Client Responsibility
Clients are responsible for their own safety, belongings, and conduct during all in‑person sessions.
The Stylist is not liable for loss, damage, accidents, injuries, or incidents occurring during travel, shopping, or time spent in third‑party locations.Advice & Outcomes
All styling advice is given in good faith. The Stylist cannot guarantee specific outcomes or satisfaction with third‑party products or services.Third‑Party Venues
The Stylist is not liable for the actions or conditions of any shops, venues, tailors, or service providers visited.Health & Accessibility
Clients must inform the Stylist of any health or mobility considerations in advance.Retainer Services
Phone access is during agreed hours only.
Unused elements cannot be rolled over unless agreed in writing.Copyright
All written content, styling notes, curated edits, and materials remain the intellectual property of Sarah Potterton.© Sarah Potterton, 2026
All rights reserved.London, United Kingdom